In reality, it has its own complexities and requires its own forms of specialized knowledge, especially in terms of customer acquisition, retention, and order fulfillment. This report examines the various D2C strategies and digital adaptations that have been utilized during the pandemic, which may be critical to sustaining growth, mitigating decline, turning things around, or blazing a new trail.ĭ2C is sometimes misrepresented as a streamlining of operations. To the extent that the pandemic has created and accelerated trends, for what duration will they last? They could be short, medium, or long-term.
However, this observation has its limitations and depends on the particulars of the business, category, market, and consumer segment. "The pandemic accelerated trends that were already underway" was a commonly heard refrain in the business community throughout 2020. Many D2C brands that provide products or services primarily intended for at-home use have thrived, especially after cracking the code of their customer acquisition.
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Brands/manufacturers are still trying to figure out how to manage their relationships/tensions with Amazon and the big retailers.ĭespite the devastation and business closures, some businesses and verticals have been disproportionately overwhelmed by commercial opportunities.
And digital business models may even help to keep people safe.īrick-and-mortar retailers are trying to account for newly developed lockdown habits. DUBLIN-( BUSINESS WIRE)-The "D2C and Other Digital Adaptations During COVID-19" report has been added to 's offering.
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